Kerastase genesis man: fortifying hair routine

This Genesis Homme routine is ideal for those who wish to regain more density and thickness in their hair.

This routine contains:

- Mass Bath thickener

- Anti-Hair Loss Serum

- Thickening Strength Spray

GENESIS FORTIFYING ROUTINE FOR MEN

Genesis Homme by Kérastase is the first line of dual action anti-hair loss hair care for fragile hair prone to thinning. These products instantly thicken hair while treating long-term hair loss. Thanks to its woody, rounder and warmer notes such as amber, the fragrance of this range is more masculine than that of its feminine equivalent.

The science behind hair loss

Did you know that 70% of men worldwide say they suffer from hair loss? In fact, hair loss affects men of all ages, with even a third of men under 30 losing their hair.

Usually, we naturally lose 50 to 100 hairs per day. When more than 100 hairs are lost per day and 20% of the hair is in the telogen effluvium phase, the loss is considered excessive.
Many men are concerned about the loss of hair volume or density, sometimes as early as their late teens. The areas most often affected are the forehead at the temples and the top of the head.

Whether due to hormonal, genetic or extrinsic factors, this phenomenon can lead to a loss of self-confidence or even cause complexes. In Europe, 52% of men say they have problems with hair loss*.

* IPSOS 2003. Study conducted in Europe with 30,000 people.

In the Kérastase laboratory – How to fight hair loss and thinning hair. Learn how our engineers work on product efficacy in our lab.